TikTok & Instagram Formats That Win

414 real winning posts across 14 content formats - Hook + CTA, Testimonial, Tutorial, Before & After, and more. Find the format that fits your brand and copy what already works.

Social Proof

Highlights reviews, ratings, user numbers, or press mentions.

StudyFetch

Story / Narrative

Narrative-driven content — founder story, origin, or emotional arc.

Comparison

Positions the product against an alternative or competitor.

Day in the Life

Behind-the-scenes / lifestyle content showing real usage in context.

Snapchat Hook

Snapchat writing hook that makes the video authentic and engaging.