Understand your app
We use your category and product context to identify the content patterns that make sense for your offer.
Find the winning formats that fit your app
Answer five quick questions about your app, audience, platform, and goals. We will use your answers to find the winning formats that best match your app.
The matching method
How we find formats that fit your app
A format is only useful when it fits what you sell, who you want to reach, and where you publish. Your answers give us the context needed to make that match.
Match the audience and goal
We connect your ideal user and growth objective with formats designed for the right kind of attention.
Select platform-fit formats
We narrow the options to formats that can work naturally on TikTok, Instagram, or both.
Why fit matters
Winning content is not one-size-fits-all
A format that wins for a consumer fitness app may not work for a finance tool or a B2B product. The product, audience, desired action, and platform all change what a strong post should look like.
This short brief helps focus the research on patterns you can realistically adapt for your own app instead of giving you generic inspiration.