Formats / Trend-Jacking
Trend-Jacking
Primarily rides a viral sound, meme format, or platform trend as the main engagement vehicle — the trend IS the hook.
22 posts
Why this format holds attention
An existing sound, joke, or behavior supplies recognition, while the brand earns relevance by adding a timely and specific interpretation.
Recommended hook structure
Use the recognizable trend cue immediately, then connect it to a real audience insight rather than adding a generic brand message.
When to use Trend-Jacking
- • Fast cultural commentary
- • Humanizing a brand
- • Reframing a product benefit
Common mistakes
- • Joining after the trend has peaked
- • Using a trend the audience does not recognize
- • Forcing an unrelated sales message
Examples by industry
Blossom, a finance app known for its proactive investment tips, leveraged the buzz surrounding the Hantavirus with an impactful Instagram video titled '5 stocks…
The recent TikTok post from Page Pilot has achieved remarkable success, garnering 718,000 views and 644 comments in just two days. This significant traction is …
The alarm app Erly recently garnered substantial attention with a video that went viral on TikTok, achieving 3.3 million views within just five days. The video'…
GoTall effectively used a trending format on Instagram Reels to resonate with teenagers and young adults eagerly tracking their growth potential. By employing a…
Taller's latest viral TikTok video capitalizes on the trending 'heightmaxxing' theme, capturing widespread user attention with its humorous take on height insec…
Innie, a self-improvement app, leveraged the viral 'baddie to baddie' TikTok format to engage users and subtly promote its product. By participating in this tre…
The period tracking app Musa capitalized on a trending audio clip on TikTok with its latest creative effort, achieving viral success. The post, labelled with th…
Yope, the innovative photo-sharing app designed for friends-only interactions, has leveraged its extensive network of Spanish-speaking creators to great effect.…
Moodstream Dumps For Friends, an app originally launched in 2019, has gained renewed interest, amassing a significant 938K views thanks in large part to strateg…
EcoGPT, a climate-conscious alternative to AI chat platforms like ChatGPT, has gained traction as it positions itself as a sustainable choice in the digital con…
ADHD support app Inflow experienced virality on TikTok with a meme video that garnered 2.4 million views, a testament to the power of relatable humor combined w…
Viggle AI, a video editing tool, effectively capitalized on the buzz surrounding the announcement of the long-anticipated GTA 6 delay by creating a humorous mem…
Frequently asked questions
How quickly should a brand join a trend?
Only while the reference is still recognizable and the team can add a relevant idea without sacrificing accuracy or brand fit.