Formats / Problem → Solution
Problem → Solution
Identifies a relatable pain point then positions the product as the fix.
15 posts
Why this format holds attention
Recognition creates relevance. Once viewers identify with the problem, the solution has a clear reason to exist.
Recommended hook structure
Describe a specific frustrating moment in the audience's own language before introducing the fix.
When to use Problem → Solution
- • Products solving known pain points
- • SaaS workflows
- • Educational offers
Common mistakes
- • Inventing an exaggerated problem
- • Introducing the product before the pain is clear
- • Listing features instead of showing relief
Examples by industry
In an engaging TikTok strategy, the Ghosted No Filter Dating App uses a simple yet effective approach to connect with potential users. The content involves reco…
The Focus Tree Focus Timer TikTok post leverages a common study-related scenario that many individuals experience – getting distracted by constant scrolling on …
Frequently asked questions
How specific should the problem be?
Specific enough that the intended audience recognizes a real situation, but not so narrow that the solution loses relevance.