BuildCores, a 3D PC part picking application, allows users to visualize and assess desktop builds and performance pre-purchase. As of last month, the app has exceeded an impressive milestone with 150K downloads and has claimed a position among the top 100 utility apps throughout Central and Eastern Europe. Employing a unique content distribution strategy, BuildCores manages a 42-account network split evenly between Instagram and TikTok. This strategy has culminated in a significant 49 million total views, with one standout Instagram account, @mo_buildcores, accumulating 21 million views through compelling, faceless 3D PC build videos coupled with relatable PC gaming hooks. Popular content including lines like 'If I lag again I'm ending it all' and 'Ofc I found this website after building my PC' further drove massive engagement. Utilizing 'satellite' accounts that feature similar branding in their handles and prioritize faceless content, BuildCores successfully replicates and amplifies its reach by leveraging social media algorithms to stack views across platforms.
Why It Works
BuildCores' strategy succeeds by leveraging the curiosity gap in PC gaming content and trend-jacking notable gamer frustrations. Their use of faceless, yet visually engaging 3D content paired with highly relatable gamer hooks taps into relatable emotions. This strategy rides on social proof as users repeatedly engage due to personal identification with the content. Additionally, their expansive network of satellite accounts ensures repeated exposure and cross-platform content reinforcement, taking full advantage of algorithmic rewards for consistent, high-engagement content.
Key Takeaways
- Consistent content distribution across multiple accounts maximizes reach and engagement.
- Relatable and repeatable hooks possess strong viral potential.
- Faceless and simplified visual content reduces viewer distraction, focusing attention on the core message.
- Brand recognition can be reinforced by strategically naming accounts.
- Replication of successful content across platforms optimizes view stacking and cross-user engagement.
Who This Works For
The content produced by BuildCores is primarily targeted at PC gamers and enthusiasts who appreciate visual tools that simplify decision-making, and who frequently encounter common challenges in the PC building process. This audience is motivated by the desire to enhance their gaming experience while simultaneously avoiding preventable errors or pitfalls associated with building a PC. Such content also caters to a broader audience interested in tech-adjacent fields, given its engaging and simplified approach to technical visualization. The format resonates strongly with users who prefer bite-sized, visually appealing, and relatable content that addresses their specific needs or frustrations within the gaming and tech communities.
Content Breakdown
The content typically begins with a humor-infused, relatable statement that addresses a common gamer frustration (e.g., lag or missed opportunities) to instantly capture the viewer's attention.
This section demonstrates visually immersive 3D renderings of PC builds, showcasing the app's primary utility and appealing to the curiosity of gamers focused on rig customization and performance.
The videos often close with calls to action that encourage saves, shares, or visiting the website, urging users to explore the app further as a solution to the earlier presented problem. This structure effectively maintains engagement while reinforcing the app’s primary value proposition.
How to Apply This
- Develop a core set of faceless content focusing on key pain points or desires within your niche.
- Establish a network of satellite accounts for broader reach and audience segmentation.
- Use relevant, relatable hooks that resonate deeply with your ideal audience to improve shareability.
- Implement reposting strategies across multiple platforms to maximize view stacking.
- Optimize account handles to reflect brand identity and ensure easy recognition across channels.
- Monitor virality by keeping an eye on popular trends that align with your brand message to easily integrate trend-jacking strategies.
- Offer visual content that simplifies complex processes, making it easy for users to connect with the message instantly.